Abstract
An ethnographic content analysis was used to examine couple and therapist perspectives about the use and value of reflecting team practice. Postsession ethnographic interviews form both couples and therapists were examined for the frequency of themes in seven categories that emerged form a previous ethnographic study of reflecting teams (Sells, Smith, Coe, Yoshioka, & Robbins, 1994). The study demonstrated that quantitative numerical data and qualitiative narrative data can examine the same phenomenon from multiple perspecrives and allow for greater accuracy and stability in study findings. Ethnographic content analysis is briefly cosntrasted with conventional modes of quantitative cosntent analysis to illustrate its usefulness and rationale for discovering emergent patterns, themes, emphases, and process using both inductive and deductive methods of inquiry.
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