Abstract
This article unravels the manipulation of language and nonlinguistic communication strategies in political and sports discourses to negotiate various identities in Kenya. Kenya is multilingual with over 42 stable and unstable languages whose users are, historically, “forced” into one country. Through a historical sociolinguistic approach, the article analyses code choice, stereotypes, jokes and nicknames for ethnic and other identity negotiation. It shows that negative ethnicity based on “we” versus “they” dichotomies enhances ethnic cleavages but Sheng pervades ethnic boundaries and politicians use it to endear and identify themselves with the youth. The present article calls for responsible language use.
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