Abstract
The concept of deracialized electoral strategies has been applied primarily to African-American candidates running in majority white or racially mixed jurisdictions. The author explores the use of deracialized electoral strategies by victorious Latino city council candidates in Los Angeles. These candidates ran in Latino-majority city council districts, yet faced multiracial electorates. To build cross-racial support, the winning Latino candidates employed deracialized political styles, issue stances, and mobilization strategies. On the council, Latinos have pursued a largely deracialized agenda.
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