Ethics, neuropsychology and business communications through the prism of the contradictions of globalization and the information society

Abstract

The article describes the problems of business communications in the context of globalization and the information society. Attention is drawn to the ethics of modern communication processes and the influence of neuropsychology as a fundamentally new approach to the formation of the communication space and the implementation of effective communications.
 The study of the changes taking place in the social space is relevant. The content and direction of communication, ethical, social and psychological processes are influenced by the information society, and vice versa, since they are also factors of its development.
 The idea of a balanced harmonious society becomes a problem in the context of contradictions between the processes of globalization and the integration of social processes, on the one hand, and the desire to preserve cultural identity, ethnic and religious integrity, individualization of the personal origin, on the other.
 In the modern global communication space, there is a threat of violence in the form of terrorist acts, anomie, marginalization and other antisocial phenomena that destroy the principles of common human cultural ethics and morality, strengthening the trend of the spread of deviant behavior in society, and an increase in the number of mental disorders of the personality.
 The multipolarity of the modern world order has exposed new problems focused primarily on the ethical, psychological, cultural and communicative sphere of social reality. The problems of the dialogue of cultures, religious consensus, tolerance, psychological stability and resistance to stress have become relevant in response to the need to solve the problem of uniting the economies of territories, political strategies, religions, cultures. The problem of using linguistics in the formation of consciousness and the culture of thinking is gaining importance.
 Modern social, economic, technological conditions have become a factor in changing the consciousness of an individual in a very short time. Thus, main areas should be highlighted: the sphere of family and household relations; the sphere of education; the sphere of information and communication; the sphere of ethics and culture.