Abstract
All industrial, commercial and public services are concerned with absolute standards of conduct and activity. An ethical or moral stance in economic fields is not soft or unprofitable. It is the result of a wider approach and one that considers the whole of the business sphere and those who depend upon it. It is the result also of a fully considered view of the relationship between the organisation and its environment and of all points of contact and interaction between them. It is the basis on which the particular relationships between organisation, staff, customers and the communities are built. Ethical issues permeate each aspect of organisation conduct.
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