Ethical Traceability and Communicating Food

Abstract

Abbreviations List of tables and figures Contributors Editors' Preface Foreword Ethical Traceability and Informed Food Choice Introduction The Emergence of traceability in the food chain Traceability in contemporary food chains Ethics, traceability and food Consumers' ethical concerns Informed food choice The plan of the book References. PART I Regulation, governance and narrative strategies of food traceability The European Union and the regulation of food traceability: from risk management to informed choice? EU governance and its review U regulation of traceability The reform of food safety regulation and food law in the EU: risk management and traceability as control Food traceability as a relational tool for information, communication and participation References. Governing and governance in the agri-food sector and traceability From governing to governance Agri-food governance: the interaction of public and private forms Multi-level governance of food and agriculture The international governance of agri-food traceability Conclusion: the governance contexts for realizing ethical traceability References. Narrative strategies in food advertising Introduction Four possible narrative strategies of food advertising Empirical research into narrative strategies used in Italian and Spanishjournals Narratives and advertising strategies Implications of advertising strategies for ethical traceability Conclusion References. PART II Ethical Traceability in three food supply chains: case studies of Danish bacon, UK wheat-bread and Greek olive oil Ethical traceability in the bacon supply chain Introduction The Danish pork chain Danish bacon Ethical concerns in the pork sector Traceability and ethical traceability in the chain Stakeholders' and consumers' response to ethical concerns Communication in the chain Discussion of findings References. Ethical traceability in the UK wheat-flour-bread chain Introduction Wheat into bread: overview of a mature, complex supply chain Traceability in the chain, and its ethical dimensions Perspectives on ethical concerns along the chain Information and communication along the chain Some conclusions for ethical traceability References. Traceability and ethical traceability in the Greek olive oil chain Introduction The Greek olive oil chain Traceability and ethical traceability in the olive oil chain Ethical concerns along the olive oil chain Conclusions on traceability and on ethical traceability in the olive oil chain References. PART III Ethical Traceability and its philosophical implications for civil society, market, state and democracy Challenges of