Ethical Orientation and Judgments of Chinese Press Journalists in Times of Change

Abstract

Against the background of media and social transformation, this study examines Chinese press journalists' ethical orientation and tolerance for ethically controversial practices. The former captures journalists' theoretical conception of ethics along a consequentialist versus absolutist spectrum; the latter speaks to journalists' ethical judgment in relation to concrete practices. Analysis of a survey of press journalists (N = 2,109) found that a substantial minority of the respondents were subscribing to ethical relativism. Different types of controversial reporting practices were tolerated to different extents. Multivariate analysis shows that those working in online newsrooms, those who perceived substantial commercial influences on news work, and those who valued the advocacy role of the press exhibited a stronger relativistic orientation, whereas respondents who valued the information dissemination role of the press exhibited a stronger absolutist orientation. But there are mixed findings regarding the impact of other predictors, which hint at the complexities of the evolution of journalism ethics in China.