Ethical Inclinations of Tomorrow's Marketers

Abstract

Using head/heart traits developed by Maccoby, this article examines the ethical perceptions of marketing students and compares them to the perceptions of other business students and to earlier studies using managers, accountants, and business students. Results indicate that marketing students are no less ethically inclined than are their business counterparts. In general, head traits dominated heart traits, indicating that business schools do a good job emphasizing and developing analytical skills but a poor job of developing qualities of the heart generally associated with ethical behavior.