Ethical Implications of Information Dissemination on the New Media

Abstract

The concept of new media poses from the start a problem of nomenclature, in what does it consist? Unlike the radio or Television where proximity of mater and form provides for an ease of classification, the new media consist rather of loosely related technologies in terms of form but strongly differentiated in terms of mater. The new media “are in fact a disparate set of communication technologies that share only certain features...they are very diverse and not easy to define.” The problem of nomenclature with regards to the new media underscores the problem of classification and control. From a comparative analysis of varied characters of the new medium that are classified under the new media, the paper xrays the problem of assurance of quality information with regards to the new media in a growing ambit of fragmentation and decimation of the audience, source, and recipient under the new media regime. In the perceived throes of the difficulty of assurance, the paper postulates and recommends a teaching and training of the modern generation of peoples towards a stronger ethical living as necessary salve to the perturbing problem of lack of control of the new media.