Abstract
India is getting more modern as portrayed in its big banners by one of leading multi-brand retail seller, ‘Big Bazaar’. Jewellery market is not an exception to this trend of getting more trendy and awesome. Indian working women wearing western outfits are lured towards light weight branded jewellery which suits the attire, enhancing overall look and beauty. Fashion brands like Mia by Tanishq, ORRA, Goenka India, Amrapali are renowned globally for their antique, glittering unique piece of designs. This is an attempt to overview the ever growing gold industry with changing demands and market needs considering working fashion-forward women in cities of India.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
