Abstract
In this paper we examine how ethical challenges can be approached in and through design fiction. To do so, we develop a new framework for analysis as well as creation of design fictions. Our main focus will be on design fiction within a strategical setting, connecting the notion of design fiction to the design process within large corporations as well as strategic design and decision making. Three cases are presented to support our findings. The final contribution will be the design fiction framework found in the conclusion.
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