Ethical business communications as a means of maintaining the company's reputation

Abstract

The article examines the impact of business ethics on the formation and maintenance of the company’s reputation in market conditions, which is an important competitive advantage and promotes further development. The purpose of the scientific publication is to study ethics as a regulatory factor in the implementation of effective business communications and their impact on the formation and maintenance of the company's reputation. Attention is paid to the essence of reputation and its dependence on the quality and ethical level of business communications. The nature of the concept of communication is considered historically and the difference between the mechanistic and activity paradigm of communications is given. It has been established that business communications can be considered as a process of ensuring the transfer of information from one entity to another through feedback with a focus on achieving goals. The typology of business communications by environment (external and internal) and by the direction of information flow (vertical and horizontal) is considered. It has been proven that ethics is a regulatory factor that generally determines the possibility of bringing business communications to the desired result, which may vary depending on the field. The main reason for ethical violations in business is the clash of the desire to achieve high economic performance and the need to be socially responsible to their employees and society. The modern attitude to communication and tasks of business communication which are directed on establishment of useful long-term business relations for the purpose of achievement of the strategic purposes of activity of business are considered. Any communication, explicitly or implicitly, includes a moral aspect, because the participants in communication interaction are people with their own goals and desires, motivation, and moral attitudes. It has been established that compliance with business ethics has a positive effect on maintaining the reputation of business, which promotes the interest of partners and customers in further cooperation, increases economic attractiveness for investors, creates opportunities for profitability, productivity, and motivation. Keywords: ethics, business communications, management, information support, financial and economic sphere, reputation.