Abstract
This chapter explores the dynamic interplay between ethical AI integration and marketing strategies in the context of sustainable e-commerce fashion designing. It delves into the principles of ethical AI, its implications, and its alignment with the ethos of sustainable fashion. The chapter underscores the significance of ethical considerations in AI deployment, addressing algorithmic bias, data privacy, and human-AI interaction. It further illustrates how ethical AI enhances sustainable fashion marketing by offering personalized recommendations, virtual try-ons, and transparent supply chains. The collaboration between technology and values is examined through the lens of responsible AI deployment, fostering trust, consumer engagement, and a more ethical and sustainable fashion industry.
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