Abstract
The present study examined the effect of ethanol-related cues in the natural environment of the social drinker (e.g., a bar setting) upon performance on a behavioral task. Fourteen male social drinkers participated in the study. Half were designated low drinkers (3 or fewer drinks per week and little or no experience in bars) and half of the subjects comprised a moderate drinking group (8 to 15 drinks per week and drinking in bars at least 4 times per month). Subjects played a computer-controlled video game prior to and following consumption of a drink containing ethanol and orange juice. Each subject participated for one session in two different environmental settings, a standard experimental room and a room decorated to resemble a bar situation. The results showed significantly more detrimental effect of the ethanol upon performance in the standard experimental room than in the bar setting, that is, more tolerance was exhibited in the bar setting. However, no difference was observed between groups, that is, no effect of drinking experience and bar experience upon the relative amount of tolerance exhibited.
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