Abstract
Taking a case study approach, this article analyzes the relationships among a local “low brow” music celebrity (Flemish schlager singer Jo Vally), the media (Flemish mainstream and gossip press), and audience (Vally fans), and wider society. Analysis of media coverage of and fans' reactions to the celebrity enables us to enlarge Abercrombie and Longhurst's taxonomy to include media skills. It also contributes to the structure-agency debate in celebrity and fan studies showing that social and cultural distinctions and habitus influence not only what objects of fandom are consumed and discussed by media and fans but also how this is done.
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