Abstract
Due to the growing demand for concerts after a decline in recorded music sales, the globally live music industry has become an important income source for music artists and countries’ economies. In Pakistan, neither music artists nor the economy could take advantage of this opportunity due to certain factors. The present study was designed to investigate the influences of factors such as extremism and terrorism (ET) and security issues (SIs) on the live music industry in Pakistan. Data was collected through an online questionnaire from 203 music artists and was statistically analyzed through a regression test using SPSS techniques. The findings of our study depicted that these factors had a negative influence on the live music industry. Besides, the frequency of live music events decreased with the increase in the magnitude of these factors.
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