Estudo de caso sobre os desafios do jornalismo institucional na perspectiva da comunicação pública

Abstract

The article presents a brief reflection on the field of public communication and the challenges of journalism in public institutions. From the case study, we seek to understand the dynamics of information flows and performance in journalistic prosecutor of Mato Grosso do Sul and indicate the conceptual challenges to operate a communication policy from the perspective of public communication under this institution of the Brazilian justice system. We highlight the performance of communications consultancy in organizational bias and publicist, resistant to the prospect of public communication as a means to promote citizenship and the right to information. The study reveals one of many challenges of public institutions with regard to its policies and actions of communication in times of demand for transparency, participation and access to information of public interest.