Abstract
The objective of this research is to analyze the feasibility to invest a marketing plant of babaco’s marmalade, an investment project. To reach, a survey was made to 338 jam retail centers. The results showed that 70% of them are willing to buy the babaco jam, due to the lack of diversity of flavors. In addition, a technical study proved the parish of San Jose de Poalo is the suitable place for the production plant. It estimated an initial investment of $ 380.617.50. The results indicate an internal rate of return of 36% higher than the minimum acceptable rate of return of 9.79%, the net present value is more than zero and the cost benefit ratio reveals a benefit of 0.65 dollars for each dollar invested It means the project is accepted, feasible and profitable.
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