Estética y medios de comunicación: estrategias para la acción política de la dirigencia de una organización de colonos yerbateros de Misiones

Abstract

This article attempts to understand the different political actions that the A sociacion de Productores Agricolas de Misiones (APAM) uses to visibilize their demands and solve the problems they must face. In a context of decapitalization of the middle class agricultural sector, which based its economy on the traditional cultivation of yerba mate, the leadership of APAM —that assumes their representation— uses diverse strategies as forms of political action. These actions are presented as disputes in the political and economical fields and this paper classifies, describes and discusses these strategies and Palabras clave Accion politica Colonos Estrategias Recursos Disputas