Estética, materialidad y marginalidad el proyecto editorial Eloísa Cartonera

Abstract

The aim of this paper is to analyze the dimensions of aesthetics and materiality in the Eloisa Cartonera publishing project, which emerged after the 2001 crisis in Argentina. For this purpose, we seek to investigate how the procedures, techniques and work modalities of Eloisa Cartonera are articulated both with the context of the neoliberal crisis and with the peripheral and suburban culture of Buenos Aires. From a perspective that crosses the field of sociology of culture with the sociology of books and publishing, we postulate that Eloisa Cartonera implies a disruption in aesthetic and cultural terms with respect to the dominant forms of publishing in the publishing field, because that publishing house unfold the imaginary of the cartoneros and the marginality into an alternative form of literary publication. The article uses a qualitative methodology, applied to a study case.