Abstract
This research aimed to analyze the discursive practices about health and the body present in the first season of Right Measure – a part of the TV show Fantástico, on Rede Globo – and the book Right Measure, How We Got There!. The methodology used was a discourse analysis within the Foucaultian perspective. It concludes that the discursive practices both in the TV show and in the book result in a pedagogical device of the media which serves to prescribe us modi operandi of surveillance for the body and for the health. Thus, it is argued that such a device is a set of biopolitical strategies of life surveillance rather than an ethical and aesthetic stance on caring about health and the body.
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