ESTRATÉGIA E CAPACIDADES DINÂMICAS PERANTE O EXERCÍCIO DA COOPETIÇÃO: UMA ABORDAGEM CONFIGURACIONAL

Abstract

The goal of this study is to describe the relationship that configurations of environment, strategy, dynamiccapabilities, and coopetition establish with performance of small industrial organizations operating in theclothing industry. The assumed hypothesis is that specific configurations involving these variables have differentperformance indicators. The study, predominantly quantitative, required the use of exploratory factor analysis,cluster analysis, t test, and chi-squared test, using as background the configuration approach (MILLER;MINTZBERG, 1985). Two configurations were identified, termed moderate and dynamic. Comparing to themoderate configuration companies, the dynamic configuration companies: understood that environment is moreunpredictable and dynamic, though less hostile; presented higher dynamic capabilities indicators; and indicatedgreater importance to the cooperative commitment and to harmony between companies. Overall, an alignmentamong recognition of the dynamism, capabilities, and collaboration was observed, featuring the dynamicconfiguration, which outperformed the moderate one.