Abstract
A key aspect to be known in a market is to have tools that reach all types of people in order to attract new customers. For this, Marketing is a fundamental part. When we speak of small companies, a problem may be generated, in some cases these companies have little time in the market and can not afford an expense that includes Marketing as an enhancer of their sales. In this sense, with the changes that the Internet has had, new options have been opened in order to benefit these small and medium-sized enterprises (SMEs) in terms of the economic aspect, since among other things, it allows people to make themselves known without having to do large investment expenses in Marketing. This paper presents the development of an online advertising strategy at low cost for this type of company, all using the tools offered by Internet Marketing or E-Marketing. In this way, this research presents a strategy with key elements that help SMEs to be more competitive in the market without the need to invest too much capital.
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