Abstract
Introduction: Fishing and aquaculture support the development of local rural communities in the country as these activities provide economic sustenance. They are vital for the economy of rural farmer and indigenous communities, because they are part of family economies with small- and medium-scale production. Aims: To proposed strategies combining mutual cooperation, external visibility, and productive results, which encourage associativity and create an environment that encourages knowledge transfer, fosters social relationships, and improves productivity small and medium trout farmers located in Cumbal and Potosi Narino. Methods: The aforementioned factors were measured in the productive chain’s quality and competitiveness. The study adopted a mixed approach comprising collection, analysis, and correlating quantitative and qualitative data in a single study to address the problem statement in a case of the associative and productive strengthening of 40 small and medium trout farmers. Results and conclusions: The study found that, as an associative strategy, the strategic direction in the business network provides clear actions for the development as an organization and simultaneously allows to consolidate a method of thinking and feeling as a whole, facilitating the development of the sector as a selfregulated organizational entity that generates actions in the short and medium term to meet its common objectives. This is reflected in the improvement in productivity and standardization of processes and procedures that together contribute to improving the productivity and competitiveness of the rural sector.
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