Abstract
In this paper the tourism value of Gally Ali Begg waterfall has been estimated by using Individual Travel Cost Method (TCM). A questionnaire was used for the survey to obtain the tourist value of this touristic site. Multiple linear regression analysis model has been developed using individual travel cost method. The results of the study show that the tourism value of Gay Ali Begg waterfall (consumer surplus) per person per year as is (6259ID)( US$5.1)and the total consumer surplus for the study sample estimated as ( 9008353 ID )( US$7354) . One of the most significant findings that emerge from this study is that the relationship between numbers of visits of person per year (depended variable) and visitor education level is negative as opposed to previous studies. Taking together, these results suggest the public goods should be managed to maximize the public benefits and natural tourism is in fact a public benefit from the environment.
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