Abstract
The following conclusions may be drawn from the study: 1. It is possible to estimate the drawing power of stores through information on the origin of customers gathered in those stores. 2. The type of measures of distance decay which were estimated conform with Zipf's principle of least effort and as theorized by Huff's formulation of the standard gravity model. 3. Super market drawing power is affected by location. 4. A simplex algorithm for function fitting is an efficient and effective method of estimating the distance effect exponent. 5. It may be possible to use this technique to study the usage of other people-based activities and systems of activities.
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