Abstract
We develop the model of binary choice model that finds the determinants of households for choosing the brands of motorcycle: DaeLim, Hyosung, and Suzuki, etc. Rercent development in discrete dependent variable model makes it possible to estimate unobserved threshold affecting consumers’ marginal effect of income or wealth on choice of brands.<BR> We performed the estimation of several types of qualitative dependent variable models. Estimation of binary probit results shows, as a mean of family transportation vehicle for the choice of motorcycle shows that it is not an inferior good considering the systematic selection of sample. But, discrete threshold regression shows that the domestically produced motorcycle(e.g. DaeLim brand) become an inferior good as the consumer(household) have relatively high income.<BR> In the case multiple choice estimated by multinomial logit model, the results lead to the guess that higher family income decrease the choice of motorcycle, and then increase the preference for cars. This multiple choice model is used widely in the field of Marcov Switching, and EM algorithm in ML, etc.
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