Estimation of competitiveness indicators in avocado importing markets

Abstract

Objective: The main objective of the work was to analyze the competitiveness of avocados produced in Mexico during the study period from 1995 to 2019 in the world market, derived from the production surplus. Design/Methodology/Approach: The methodological design contemplated the use of trade competitiveness indicators at the level of importing world markets, the Revealed Comparative Advantage Index and the Normalized Revealed Comparative Advantage Index were calculated, data on avocado exports were analyzed as well as total agricultural exports made by Mexico to the world, and specifically to countries such as the United States, Canada and Japan. Results: The results obtained suggest that avocado production in Mexico is highly competitive at the international level. Study Limitations/Implications: The importance of making an analysis of the main avocado production variables was to locate the situation of products coming from Mexico with respect to the world situation. Findings/Conclusions: Internationally, Mexican avocado production stood out in first place, with 2.4 million tons and 1.3 million tons of avocado were destined for export in 2019, contributing more than 45% of the world export market. These exports represented a very significant percentage of avocado imports in countries such as the United States of America, Canada, Japan, Europe and Central America. Currently, 100% of the national requirements are satisfied with domestic production; likewise, world imports have increased 171.97% in the last decade.