Abstract
We report empirical generalisations derived from mass observations of the Double Conversion model of shopping behaviour at rival comparison goods retailers and in fast food. Despite great differences in multiple conditions (footfall, time, image, location type, countries), these benchmarks closely predict customer conversion rates from observed pedestrian density. Store entry patterns conform to the Law of Double Jeopardy. Higher share brands in busier locations attract slightly more shoppers than expected, while closing ratios appear to be governed by the Law of Natural Monopoly. A simple model is offered and its uses demonstrated in a range of predictive and diagnostic managerial situations.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
