Abstract

Digital nomads live outside of the classical organizational borders and can be seen as ‘contemporary entrepreneurs’ who bring disruptive business models into different industries, giving value to different working cultures and different types of capital. Because they are operating out of their home country, their social responsibility as entrepreneurs may have different implications. This study aims to explore the outcomes of digital nomads’ social responsibility in terms of self-efficacy and innovation. To test the hypothesis model, structural equation modeling (SEM) was used to analyze survey data. The results show that tourism firms should always have in mind their social responsibility levels to attract this target niche and should pay attention to the fact that they are mostly solo travelers, so they value the sense of community of a place and its legal, bureaucratic, and flexible terms of living. Findings also show that social and environmental concerns are more associated to social self-efficacy than to self-efficacy. The results complement existing research by helping tourism businesses and destination managers to understand the implications of the digital nomads’ social responsibility.

Full Text
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