Abstract
The purpose of the study is to accurately measure the span of different seasons and its effect on the fluctuation of the occupancy rate and the average room rates in the hospitality sector. While prior studies have concentrated on measuring seasonality using calendar months, this study takes a different approach by measuring seasons in terms of the date count so that the exact starting and ending date of a season can be identified. This step involves adopting a non-parametric methodology that split the time scale into several small parts to obtain a better fit of the relationship and that can detect the starting and end of the season when given specific dates.
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