Estimating Dynamic Origin-Destination Data and Travel Demand Using Cell Phone Network Data

Abstract

This study develops cell phone location tracking algorithms from a large cell phone network database to estimate the dynamic origin-destination (O-D) traffic flow and travel demand data as well as commuting traffic. A case study was conducted in the Kansas Metro Corridor to analyze the feasibility of using cell phone data to track cross-region (cities) traffic activities, and to derive the O-D traffic, travel demand by time-of-day and commuting traffic data along the traffic corridor based on a 6 week observation period. The results found that the available cell phone network data detected about 17.6% of the daily traffic data compared to the AADT data along the Kansas Metro Corridor. Approximately 58% of the total traffic was determined to be O-D traffic through the study corridor. This indicates that most of the traffic is from three major regions (the Kansas City metropolitan area, the City of Topeka, KS and the City of Lawrence, KS) and the estimated dynamic travel demand can be used for public transportation system planning and schedule arrangements. Due to the low location resolution using the network-based cell phone network, the use of cell phone network in collecting traffic data would be more feasible for long distance or inter-city trips. A longer observation period is also needed to increase the cell phone sample size and could be useful to obtain stable cell phone traffic, reducing the bias of the data.