Estetika i filozofija medija

Abstract

This text deals with the relation between the aesthetics and the philosophy of the media, in a number of ways. First of all, the article shows that the philosophy of the media has been first recognized in the domain of aesthetics, or more precisely, modern aesthetics. Then, it determines the subject of research, in relation to aesthetics as the preceding discipline. In terms of research methods, the paper continues with a comparison between aesthetics and the media philosophy. Namely, the media philosophy, in contrast to aesthetics, appears exclusively in the context of interdisciplinary research. Also, the philosophy of the media is related to the aesthetics of communication, and is then considered in relation to the media aesthetics. It turns out that the philosophy of the media really uses the same repertoire of issues as the aesthetics, but additionally poses those questions that relate to new aesthetics i.e. the media reality. Such reality is, as we well know, a result of technology. The media philosophy, however, does not question just the artificially or technologically produced sensibility, it also deals with the theories that define such sensibility. This is why the media philosophy is an opinion of an opinion that studies the entire domain of the media, including different theories of the media. And finally the media philosophy, which is definitely more than a mere aesthetics of the media since it has its own epistemological, ontological, ethical and other aspects of study, is most of all based on the critique of the media as well as the background of the media - which is the world of the capital. It is, therefore, an engaged theory whose starting point is in aesthetics and the outcome in a critical questioning of the sphere of sensibility generated in the media.