Abstract
The demands of consumers that always evolving makes Jepara craftsmen have to adjust themselves. This is reflected in the aesthetic expression of products that are no longer homogeneous. The purpose of this paper is to analyze the aesthetic expression of Jepara carving art in an effort to face global challenges. Data obtained through interviews and direct observation in the field. The results of the study show that the carving that has now undergone a change due to adjusting to the demands of consumers and the times. European market dominance influenced European-style furniture so that the expression of Jepara carving tends to be European. However, it also developed a carving motif not fixated on the usual themes that were made in the form of motifs with stylized forms of flora fauna, but now also developed geometric and minimalist designs. There is also a simplification of a form into another form, such as by simplifying carving motifs to serve consumers who want products that are not too full of carvings. This consumer demand motivates craftsmen to always do innovation, so consumers are accommodated and served the satisfaction of their aesthetic taste and craftsmen fulfilled their economic needs. Keywords: Aesthetic expression, Jepara carving, market demands
Highlights
PENDAHULUAN Seni ukir Jepara telah membudaya di kalangan masyarakat Jepara sejak jaman dahulu kala, dan telah mengalami perkembangan dan perubahan yang disebabkan oleh tuntutan pasar global
The demands of consumers that always evolving makes Jepara craftsmen have to adjust themselves. This is reflected in the aesthetic expression of products that are no longer homogeneous
Data obtained through interviews and direct observation in the field
Summary
Penguasaan keterampilan ukir mengalir secara turun temurun pada diri pelaku mebel ukir Jepara kepada anakanaknya ataupun siapapun yang ingin menimba ilmu. Meskipun masyarakat jepara adalah masyarakat yang agamis dan taat beribadah, pada kenyataannya pesanan yang bernuansa peribadatan atau menyimbolkan figur dari agama lain tak segan untuk mereka buat, sepanjang itu merupakan pesanan konsumen dengan harga yang sesuai. 3. Sentra Ukir Gebyok di Desa Blimbingrejo Gebyok adalah salah satu furniture khas Jepara berupa partisi penyekat ruangan pada arsitektur khas Jepara yang pada umumnya terbuat dari bahan kayu jati. Gebyok yang baik adalah yang ukirannya detail, halus, memiliki ukiran dalam dengan tingkat kesulitan tinggi, tiga dimensi, kualitas kayu yang digunakan sebagai bahan baku gebyok pada umumnya memang merupakan jenis kayu yang tahan cuaca, kayu yang sudah tua sehingga cenderung lebih kuat dan awet untuk dijadikan dekorasi yang indah menawan. Gebyok sebagai partisi khas Jawa yang memiliki nilai estetika, bernilai seni tinggi tidak akan ditemukan di tempat atau daerah lain kecuali di tanah Jawa seperti di daerah Jepara.
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