Estereotipos y tendencias en la prensa rumana actual

Abstract

Stereotypes and Trends in Today’s Romanian Press. In the last three decades, the Romanian media has undergone significant changes. In this industry, the market is nowadays dominated by TV and online press. The number of TV stations with national or local coverage has increased significantly, and the competition between newspapers or online news pages has intensified. A consequence of the battle for audience is the tabloidization of some TV channels, as well as online press, in order to increase the number of retrievals of online news. The tabloidization trend is seen in the dissemination of a sometimes-exaggerated number of sensational information, in the wording of news titles and in the insistent advertising. From a linguistic point of view, chaos reigns in TV and online press. Many of the news posted online seem to be drawn up in a hurry or negligently translated from various foreign sources. We are witnessing a mixture of styles and an alienation from the journalistic canon. The stylistic hybridization is the natural outcome of the frequent use of words and phrases characteristic to colloquial-familiar and argotic language or from various terminological areas, generally hardly accessible to the wide audience. However, the TV and online press has an undisputed merit: a major contribution to enriching the vocabulary with new elements (compound words, derived words, loanwords from other modern languages or calques), to their dissemination and establishment in the Romanian language.