Abstract
The article presents the analysis of the standards belonging to the corpus of the stable figurative comparisons that describe the beauty and the ugliness of a person or object and contain the words bonito, hermoso, bello, guapo and feo. The concepts of the beautiful and the ugliness are multifaceted and changing in time, so that the study thereof helps to reveal the aesthetic taste and preferences existing in a certain language community and in a given period of time. The standards associated with the beauty and ugliness have been distributed in 8 and 9 semantic fields respectively. For the standards of beauty the following semantic fields are highlighted: religion and mythology; precious stones and metals; artifacts, works of art and literature; celestial bodies; flora; fauna; dawn and sunset; representatives of show business and the world of fashion. The standards of ugliness are distributed in semantic fields: religion, myths and beliefs; household items; flora; fauna; night; representatives of show business and the world of fashion; the names of real people who became the embodiment of ugliness; negative phenomena; negative situations.
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