Abstract

One of the most significant challenges currently facing modern companies is the establishment of an assessment and diagnosis method to promote and support Total Quality Management (TQM), which is the mainstay of a company's quality management strategy. Thus, for this study, the authors created TQM promotion diagnosis Model “TQM-PDM” to aid the strategic implementation of TQM. This model has been taken up by the TQM Promotion Division, which is pivotal to company-wide quality management, and the model's effectiveness has been verified. The model was applied at Toyota, according to the following procedure. First, a survey was carried out involving all members of the TQM Promotion Division. The survey, which was conducted at the strategic, tactical, and day-to-day management levels, gathered information such as the details of initiatives undertaken by each individual and the time taken. Cause and effect analysis was then used to determine the relationship between the TQM initiatives and actual business performance. The implementation of this TQM promotion and diagnosis model as a key factor in strategic quality management has enabled 6 primary elements of TQM initiatives and the primary 7 elements of TQM promotions to be formulated, demonstrated significant results.

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