Abstract
ABSTRACT This article examines the ways in which professionals from different countries handle first encounters when they wish to initiate and establish business/professional relations. The majority of research on business relations in intercultural contexts has so far focused on misunderstandings, face threats, and conflict. There has been comparatively little research into the initiation and establishment of relations from a positive perspective. This article addresses this lacuna by analysing how Chinese delegates built positive relations with American counterparts on a visit to the USA. Drawing on insights from the analysis, it proposes a conceptual framework for future research in this area.
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