Establishing Concordance within Concurrent Engineering Teams

Abstract

This paper describes how collocated teams can be analysed using process modelling and analysis (of organisational and management issues) to achieve a culture of concordance or mutual agreement between different parties within CE (product develop ment) teams. The benefits of teams are described, in particular, the need to create a collaborative environment. After establishing the need for analysis of such teams a process modelling and analysis methodology is described. The methodology attempts to address the issues concerned within CE teams from a process perspective. The methodology and supporting tools hence act as an aid for managers in the organisation and management of the Concurrent New Product Development process and CE teams. A case study of a domestic appliance manufacturer developing a new product using a collocated product development team is described to verify the benefits of collocation, and process modelling and analysis. The issues that emerge from this type of approach to improving the performance of CE teams and product development management are discussed. The paper ends by proposing that the main factors contributing to the suc cess of this approach (to improve the culture and operations of CE teams in terms of achieving concordance) are: commitment from top management, participation of both intra- and inter-organisational members, integration of organisation and technology, and building rela tionships between the active players.