Abstract

The increased use of cloud services and its various security and privacy challenges such as identity theft, data breach, data integrity and data confidentiality has made trust management, which is one of the most multifaceted aspect in cloud computing, inevitable. The growing reputation of cloud computing technology makes it immensely important to be acquainted with the meaning of trust in the cloud, as well as identify how the customer and the cloud service providers establish that trust. The traditional trust management mechanisms represent a static trust relationship which falls deficit while meeting up the dynamic requirement of cloud services. In this paper, a conceptual zero trust strategy for the cloud environment has been proposed. The model offers a conceptual typology of perceptions and philosophies for establishing trust in cloud services. Further, importance of trust establishment and challenges of trust in cloud computing have also been explored and discussed.

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