Abstract

Within the emerging field of cultural neuroscience (CN) one branch of research focuses on the neural underpinnings of “individualistic/Western” vs. “collectivistic/Eastern” self-views. These studies uncritically adopt essentialist assumptions from classic cross-cultural research, mainly following the tradition of Markus and Kitayama (1991), into the domain of functional neuroimaging. In this perspective article we analyze recent publications and conference proceedings of the 18th Annual Meeting of the Organization for Human Brain Mapping (2012) and problematize the essentialist and simplistic understanding of “culture” in these studies. Further, we argue against the binary structure of the drawn “cultural” comparisons and their underlying Eurocentrism. Finally we scrutinize whether valuations within the constructed binarities bear the risk of constructing and reproducing a postcolonial, orientalist argumentation pattern.

Highlights

  • At the 18th Annual Meeting of the Organization for Human Brain Mapping which was held in Beijing (June 10–14, 2012) the official program was amended by the philosophical supplement “Entering the Mind’s I: Some reflections on the Chinese notion of self.”

  • By doing so, assumptions implied in classic cross-cultural research are adopted to the functional neuroimaging community without being scrutinized

  • For the purpose of the present article we searched (i) peer-reviewed English language manuscripts of original functional MRI studies indexed in large databases (e.g., Google Scholar; PubMed) and (ii) abstracts published in the this year’s OHBM abstract book [http://www.humanbrainmapping.org/ files/2012MeetingFiles/OHBM_2012-Abstractsfinal.pdf] which addressed the neural correlates of the self or self-concepts such as individualism and collectivism in a “cultural” context using

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Summary

Introduction

At the 18th Annual Meeting of the Organization for Human Brain Mapping which was held in Beijing (June 10–14, 2012) the official program was amended by the philosophical supplement “Entering the Mind’s I: Some reflections on the Chinese notion of self.” The supplement begins by explaining that the “concept of the individual as outlined by Western philosophy finds its most successful and most immediate conceptual and visual transposition in the work The Vitruvian Man by Leonardo [da Vinci].” The authors of this supplement pursue by stating that “No iconographic representation could be more antithetical to the concept of an individual characterized by the entirety of Chinese philosophy and culture (. . . )” (Lietti, 2012). During the conference various other contributions, symposia [e.g., “Imaging the sociocultural human brain” by Gao (2012)], i-poster presentations, or posters addressed “culturally” tuned ways of understanding the self In these presentations the neural basis of “individualistic/Western” and “collectivistic/Eastern” “cultures” and their way of treating the self were discussed in comparison based on new insights from functional neuroimaging. What does it mean to presume a “culturally” imprinted self? We elaborate why such neuroscientific findings bear the risk of constructing and reproducing essentialist (1), binarized (2), and Eurocentric (3) ways of thinking and acting which follow a postcolonial and orientalist tradition (4) These four dimensions build the frame for the current analysis. For the purpose of the present article we searched (i) peer-reviewed English language manuscripts of original functional MRI studies indexed in large databases (e.g., Google Scholar; PubMed) and (ii) abstracts published in the this year’s OHBM abstract book [http://www.humanbrainmapping.org/ files/2012MeetingFiles/OHBM_2012-Abstractsfinal.pdf] which addressed the neural correlates of the self or self-concepts such as individualism and collectivism in a “cultural” context using

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