Abstract
Consolidation of knowledge, information and experiences in application of Design for Environment principles is done at various levels, ranging from easy to understand slogans to design guidelines, and even to tailor-made solutions. This brings about that dissemination of this knowledge should be done taking the intended audience and relevant contexts into account—especially when dissemination is done in the form of ‘principles’, which are usually presented without context at all. In this paper it is discussed how interpretations of consolidating principles can lead to misinterpretations and even counterproductive actions. At least three principles can be identified that should be taken into account when disseminating DFE knowledge, discussing (1) different perspectives of what is environmentally friendly, (2) the life-cycle perspective, and (3) the integration of environmental and economical considerations.
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