Essential competences to fashion design practice for sustainability from the perspective of Design Thinking

Abstract

The production and consumption of clothing products is characterised by rapid and continuous cycles of purchase, use and disposal of clothes, which leads to several environmental and social impacts. In order to change this reality and promote sustainability, this sector has to undergo deep transformations (Fletcher & Grose, 2011). In this context, designers play a significant role. In addition to being in the position of decision-making about materials and methods used in the productive process, the questions raised by sustainability demand design skills (Brown, 2010; Gwilt & Rissanen, 2011; Fletcher & Grose, 2011). However, the role reserved to fashion designers in this context is “more complex than traditional design activities” (Fletcher & Grose, 2011, p. 162). Design practice for sustainability demands different competences from the designer. In view of that, this paper explores the competences in design and fashion design for sustainability, and aims at verifying similarities and differences between them, in order to analyse the knowledge inherent to sustainability through design thinking. The methodology used for the study was deductive, conducted through qualitative exploratory research, outlined by bibliographic research and developed based on several books about design, fashion and sustainability. The identification of the competences took four aspects into account: types of thinking, types of knowledge (know what to do and why), skills (know-how) and attitudes (be willing to do). Design and fashion design competences for sustainability were compiled separately and then compared for similarities and differences. As a result, we found that great part of design competences are important for sustainable practices: approximately 58% of attitudes, 36% of thinking, 58% of knowledges and 41% of design skills are common to sustainable fashion design competences. The comparison shows the importance of attitudes to the work with sustainability – once its addition was significant –, and the need of acquiring specific knowledge of fashion design for sustainability. Research also shows that, for a professional with design competence, the development of thinking and skills needed for working with fashion design for sustainability is easier. References BROWN, T. (2010). Design Thinking: uma metodologia poderosa para decretar o fim das velhas ideias. Rio de Janeiro: Elsevier. FLETCHER, K. & GROSE, L. (2011). Moda & Sustentabilidade: design para mudanca. Sao Paulo: Editora Senac Sao Paulo. GWILT, A. & RISSANEN, T. eds. (2011). Shaping sustainable fashion: changing the way we make and use clothes. London: Earthscan.