Abstract
The article considers the communicative essence of ethnopolitics and ethnicity. Methodological approach: communication in its political meaning is analyzed as a social phenomenon, covering all aspects of subjective perception, interpretation and assimilation of information by people, all aspects of the process of establishing meaningful contacts between senders and recipients of political information and its application following the intentions of subjects. The authors define communications in the sphere of politics or political communications as meaningful and targeted actions. Results: the norms and values of particular social groups may not coincide with each other, and in this case, it is difficult to speak about the normative-value system of society. However, this allows structuring political communications by distinguishing norms, values and the corresponding political action of individuals, belonging to specific social groups-ethnic, cultural and diaspora. In this case, political communications are a set of culturally determined interactions, which characterize the presence of significant and insignificant differences in the communicating parties in relation to the power, government, party system, and methods of political participation.
Highlights
The process of rethinking theoretical and methodological approaches to the study of ethnopolitical communications is becoming more active
Methodological approach: communication in its political meaning is analyzed as a social phenomenon, covering all aspects of subjective perception, interpretation and assimilation of information by people, all aspects of the process of establishing meaningful contacts between senders and recipients of political information and its application following the intentions of subjects
Ethnopolitics studies political processes caused by the ethnic factor resulting from the interaction of ethnonational ideologies, feelings, values, norms, opinions and corresponding management decisions
Summary
The process of rethinking theoretical and methodological approaches to the study of ethnopolitical communications is becoming more active. − Specifics of the ethnopolitical communicative space and public opinion; − Differences in the ideas of communicators about the ways of solving the ethnopolitical communicative task; − Presence of adequate mechanisms for the presentation of ethnopolitical interests and the involvement of the multicultural community in communication with the authorities; − Information openness and accessibility of power for all actors of ethnopolitics; − Use of ethnicity as an ideology to mobilize the ethnic community and achieve political goals; − Use of ethnocultural and national (civil) integration potential; − The possibility of overcoming communication barriers in the current social situation. Ethnopolitics studies political processes caused by the ethnic factor resulting from the interaction of ethnonational ideologies, feelings, values, norms, opinions and corresponding management decisions. To encourage the audience in modern conditions to accept broadcast information, to share some judgments, opinions or assessments, a predominantly persuasive effect is needed, which encounters powerful barriers in the form of mental counteraction exerted by the existence of group norms [12, 16]
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