Essence and content of anti-crisis management in Russia

Abstract

The author of the publication reveals the problem of liquidity management and asset valuation during a crisis. These aspects are of particular importance, since their goal is similar: to determine the investment attractiveness of a business and its solvency (both for third-party investors and for self-audit). First of all, the author pays attention to the peculiarities of liquidity management. He emphasizes that a wide range of methods is used to form the liquidity metric. In addition, the author notes that in a crisis situation, attention is also paid to issues related to the implementation of effective working capital management, the purpose of which is to calculate the structure and volume of current assets, the sources from which they are covered, and their relationship relative to each other. According to the theoretical developments of domestic authors in the field of financial management, there are many options for influencing the level of risks. The article provides a list of the main methods widely used in practice in Russia. Further, the author discusses the importance of creating an effective mechanism for anti-crisis management, as well as the high requirements for liquidity management. He reinforces his thoughts with the example of the bankruptcy of Transaero. After that, the author pays attention to the issue of asset management in a crisis period. They identified several effective methods used in the event of a crisis. It is emphasized that asset management takes into account the potential for changes in their market value. In some sectors, the market value of assets can depreciate extremely intensively, while in others, on the contrary, it can increase. According to the author, anti-crisis policy in an unstable economic environment can be reoriented to the use of more rational asset formation tools in the current conditions.