Abstract
Consumer demand for sports media has never been stronger, yet sports media studies have long been a low priority in traditional journalism programs. For some reason professional sports writing and sports broadcast production has long been looked upon as the strange cousin of journalism: not really news, not really promotion, and not really considered “real media” except through some bizarre DNA configuration. After several years of success with a strong sports broadcasting club, Oklahoma State University recently established a B.A. and B.S. in Sports Media through the School of Journalism and Broadcasting to train undergraduates to work in this growing field.
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