Abstract

Millions of people all over the world watch ESports matches and follow the news about favourite teams and players. Due to the COVID-19 pandemic ESports market has received unprecedented growth of audience. The present paper is aimed at exploring and comparing specific features of ESports internet resources development around the world. The author observes the most visited ESports sites in such countries as South Korea, China, the USA, and Russia. Also, this article examines website traffic statistics to analyze the popularity of ESports internet resources among an audience. The data is based on the number of views and visitors for each country during the day, month, and year. The study showed that the Asian ESports media market prefers to use video format for providing content compared to the USA and Russia. The USA and Russia still use text and video formats.

Highlights

  • ESports culture around the worldWith sporting events across the globe cancelled in the wake of the COVID-19 pandemic, ESports and video games have received increasing popularity as people look for alternative entertainment

  • Millions of people all over the world watch ESports matches and follow the news about favourite teams and players

  • With sporting events across the globe cancelled in the wake of the COVID-19 pandemic, ESports and video games have received increasing popularity as people look for alternative entertainment

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Summary

ESports culture around the world

With sporting events across the globe cancelled in the wake of the COVID-19 pandemic, ESports and video games have received increasing popularity as people look for alternative entertainment. Called ESports, professional video game competitions are drawing massive and turning the best players into worldwide celebrities [3]. The term ESports includes video game competition but as in regular sports, there are strict rules and different leagues for male and female players. The StarCraft series is still popular in South Korea that some players have made playing the game into a career. In China, the ESports industry has been developing since the early 2000s but it has become popular only last years. The U.S is the number one market for video games making up the majority of PC, mobile, and console sales in the world but not looking that ESports in America is less popular than in Asia or Europe. The most popular ESports media platform is Twich.tv It specializes in video streaming of computer games. The total number of views reaches 20 million per year

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