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Abstract

The project aimed to assess the current state of the production chains of coffee, cocoa, citrus pitahaya and in the city of Bucaramanga from the approaches of internationalization, innovation and corporate social responsibility, taking into account factors that are priorities for strengthening productivity competitiveness of any guild and / or business or economic sector of a local authority. For its development a focus group was held with producers in the three districts of the municipality through the application of a questionnaire by the sampling technique, identifying the zoom level of the producers with the public sector, guilds and technical knowledge and implementation Innovation and Internationalization Corporate Social Responsibility in their production processes, identifying the ignorance of these areas by farmers, since they depend on a high percentage of the Federations and other entities that represent them. This study showed the importance of assertive communication strategies between public sector entities and producers in the rural sector of the municipality, long-term technical training and implementation based on innovation, internationalization and corporate social responsibility processes both directly assists organized as through intermediaries. So the contribution of the project was based on the identification of gaps and opportunities in agribusiness products specifically surveyed.