Abstract
Islamic banking is a banking system based on Islamic sharia (law). Indonesia, where part of the population is Muslim, provides ample room for the development of Islamic banks. The development of Islamic banking in Indonesia has become a benchmark for the existence of the Islamic economy. Bank SyariahMandiri as a sharia bank in Indonesia is implementing this system amid the proliferation of conventional banks. The purpose of this study was to analyze the effect of e-service quality and relationship marketing on e-satisfaction through user experience. The research instrument used was a structured questionnaire with a 5-point interval scale. The study population was 1475 people and with the Slovin formula obtained 315 samples in the study. Data that can be analyzed using descriptive and quantitative statistical methods with SEM Smart PLS. This study shows that the quality of e-service and relationship marketing has no significant effect on e-satisfaction. The e-service quality and relationship marketing has an effect on e-satisfaction through the user experience. Keywords: E-Service Quality, Relationship Marketing, E-Satisfaction And User Experience.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
