Abstract
Compelling stories about science can motivate people to engage and respond to relevant problems facing society. While science plays a unique role in society, providing the best available evidence for policy choices, understanding the world, and informing citizens’ daily lives, it does not hold any intrinsic advantage in creating captivating stories for mass audiences. Instead, science must compete with other storytellers, many of whom are not bound to scientific evidence. This presents a paradox—how can science preserve its credibility as curator of knowledge while engaging audiences with a communication format that is agnostic to truth?
Highlights
Storytelling is the creation and sharing of specific narrative messages
A narrative message is a distinct communication format structured around a character who experiences events over time, often overcoming conflict on the way
Not all information is processed through this narrative way of thinking, but research suggests that it is the default mode of human thought if not countered with intent [7]
Summary
Provenance: Commissioned; part of Collection; externally peer reviewed. This Perspective is part of the Confronting Climate Change in the Age of Denial Collection
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